The new Dailymotion live in Switzerland
Nyon, on October 2, 2017 – The platform offers an immersive experience through innovative and less intrusive advertising formats such as vertical in-video or custom pre-roll and a more sophisticated and intelligent management of the advertising pressure.
Dailymotion, the leading European aggregation and video sharing platform, today announced the launch in Switzerland of its new Dailymotion application and its Desktop and web-mobile version. Users will be able to find all the videos that are not to be missed on the subjects that interest them within a whole new user experience more intuitive and more fluid.
Totally recreated from a blank page, the new Dailymotion proposes in a unique place the videos to see absolutely on four main themes: News, Sport, Music and Entertainment – to best meet the expectations of 18-49 year olds.
Priority is given to premium content, with particular emphasis on the latest videos and live events (concerts, sport, breaking news, cultural events, etc.).
The new Dailymotion also adapts its advertising strategy with tailor-made offers adapted to the new ways of consuming videos on the internet.