Programmatic gives advertisers the opportunity to target a large ad inventory bought and sold on a per-impression basis, via instantaneous auction (Real Time Bidding). So it ensures to target a group of users or an audience at the right moment and right price.
We assist advertisers from their media briefs stage to the achievement of their goals. Our team streamlines ad operations and manage the campaigns in real time, on the swiss inventory or for international campaign as well.
Thanks to our expertise, more than 150 million unique users and 1,000 media supports in Europe are reachable to Swiss advertisers.
Connected to all SSPs and multiple market places, our solutions allow to operate not only all standard IAB formats but also the ones with greatest impact like Homepage take-over, mobile media or video Instream.
Real-time bidding is a dynamic auction process where each impression is bid for in real time. It grants the advertiser access to a multitude of different networks and inventory of impressions, allowing them to create, launch, manage and optimize advertising campaigns. It enables to improve the campaigns in terms of :
We offer advertisers to work on all existing models:
Our solution gives exclusive access to the inventory of premium brands, such as : Lequipe.fr, Dailymotion.com, Allocine.com, PurePeople.com, MarieClaire.fr, Journaldesfemmes.com, Romandie.com, Investir.ch and Boursier.com.
It also connects to all market places available so far as for example, Facebook and Google.
Ad operations are managed and optimized in real time by our team of experts composed of account managers and media traders. Thus, each of ad strategies and all prices are changed daily to improve the competitiveness of campaigns and maximize the ROI.
Our team will identify the best combinations and purchasing strategies in order to achieve the goal of the campaigns.
QUALITY AND GUARANTEES
Ad operations are broadcasted on inventories and supports that meet quality standards, only on recognized and qualitative media.
We also use "brandsafe" tools that ensure the delivery of advertising messages on pages with relevant content.
Finally, the RTB is a powerful solution for expanding the coverage of campaigns in Switzerland and abroad, in order to achieve specific goals, whether in terms of ROI or exposure on target.
Contact us, we would be happy to advise you.