Romandie Network launches its RTB offer in partnership with Adexchange.com
Nyon on May 21, 2014 – Romandie Network SA continues to develop and announces the launch of its RTB offer: Romandie Trading Desk.
RTB gives advertisers the opportunity to target a large ad inventory bought and sold on a per-impression basis, via programmatic instantaneous auction (Real Time Bidding). So it ensures to target a group of users or an audience at the right moment and right price.
Thanks to this strategic partnership with Adexchange.com, more than 150 million unique users and 1,000 media supports in Europe are reachable to Swiss advertisers.
Connected to all SSPs and multiple market places, our solutions allow to operate not only all standard IAB formats but also the ones with greatest impact like Homepage take-over, mobile media or video Instream.
Stefan Renninger, CEO and Founder of Romandie Network SA : « RTB is a powerful solution for expanding the coverage of campaigns in Switzerland and abroad, in order to achieve specific goals, whether in terms of ROI or exposure on target. Always providing new visibility solutions is one of our priorities. »
More on romandie-network.com/rtb.